ARISTON – “BEST QUALITY” WATER HEATER CHALLENGE
WHAT IS THE BRIEF?
Refresh brand communication and reinforce the leading position and competitive advantage as “BEST QUALITY” water heater.
WHAT REALLY IS THE OPPORTUNITY?
The brand has been known as “BEST QUALITY" water heater for long; yet, it has got forgotten by younger consumers.
WHAT IS THE IDEA?
We challenge our own product strength by putting our product in AN ICEBERG CHALLENGE.
THE RESULT
6k view in 20 mins of livestream.
Positive feedback from users.
Page engagement increase 400%.